How To Use Roller Banners For Marketing

Of the many marketing and advertising tools and styles employed by businesses today, one of the most affordable and effective – both in cost and impact – is the simple printed roller banner. There are different forms of printed banners such as pop-ups, pull-ups, and roller banners. They are easily installed and de-installed making them portable and versatile for use in many different environments and locations. Here are some reasons your company should consider using roller banners in London:

Getting the creativity flowing

The materials used in banner printing offer perfect backgrounds for high-resolution printing. The smooth surface and the width of your normal PVC banner can carry design and format displaying them clearly, thus allowing you creative freedom on what you want to say and illustrate to your customers and clients.

Highly Attractive Marketing

Whichever marketing or advertising vehicle you use, you want the initial impression to be attractive – and roller banners can be very appealing. They can project and convey an image or message from great distances clearly and effectively, making them a superior advertising form. Imaginative and creative designs can be attractively displayed and draw the potential customer’s eye.

Create Impact Even On a Budget

The clarity and detail that a well-designed roller banner can display can create an immediate and long-lasting impression on those who see them. Attractive visual designs, a bold marketing message and the high-resolution finish of a roller banner can grab immediate attention and project those images, messages, and branding into people’s minds. And they are an affordable marketing vehicle, so most businesses can make use of their powerful impact.

Your Message Is Concise

For any form of marketing or advertising campaign, your corporate messages and images must be clear and concise if they are to be effective. They are many different options for advertising, but roller banners are one of the most efficient and effective marketing tools, especially when employed at business events, trade shows, exhibitions, and such. Roller banners can be deployed indoors or outdoors, making them a versatile and sound marketing investment as they deliver strong, loud, and succinct messages to all audiences. 

And Opportunity For Uniqueness

All business marketplaces are competitive with many companies ‘jostling’ for position and trying to ‘get a steal’ on their direct competition. Making yourself different from the opposition, and to ’set you apart’ and stay ahead in your specific marketplace requires creative and effective marketing. Whilst there are many different forms of advertising, from modern digital platforms to expensive media marketing, few advertising vehicles have the distinct values and impact of roller banners. Whilst being affordable and cost-effective they convey your message and images to a broad and diverse audience and are proven in boosting sales and revenues.

Helpful General Guidelines

A useful tip on creating the most influential and effective roller banners is to use less text and more graphics. Roller banners offer a great area for creative and impactful design. Whilst they are a great backdrop to display a company message or strapline, excessive text can over-complicate the message and does not catch the eye as a bold, creative design will. Keeping your roller banner design simple will prove far more effective. Choose the right colour palette and ensuring that the banner is balanced with regards to the images and layout will make it visually appealing and therefore more memorable and effective as an advertising tool.

If your business is considering a marketing campaign it is always worth consulting with a printing company London – cheap printing services London are not difficult to locate and will provide you with all the relevant information and help with the design of your roller banners in London.

DL Graphics – who are we and how can we help?

DL Graphics are a printing service company and print shop in central London who provide a wholistic concept to client service. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re looking for some printing services for your branding and marketing communications, from large format posters, to brochures, to business stationary, or are simply looking for inspiration, our printing service and online print shop is the place for you! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.