How To Make Your Business Stationery Printing Look Great
The digital advancements in communications have had an impact on how businesses communicate with each other – whilst company websites, social media platforms and email all play an important part in these daily business exchanges, printed business stationery still has a role to play. Indeed, the very digital threat to this traditional printed communication vehicle has also, ironically, provided a cheaper and more cost-effective way to produce this stationery through online printing! Here are some considerations with regards to producing great looking business stationery:
Printed Business Stationery
Whilst most companies now make use of the plethora of digital marketing and communication options available to them, there is still a valid requirement for the more traditional forms of printed business stationery. They represent a personal touch and help build and cement business relationships – emails will transfer the relevant information effectively and quickly, but a signed letter or compliment slip shows that touch of extra care taken over that specific customer which can instil a business trust and loyalty the somewhat impersonal digital options don’t allow!
Simple Design
Remember that your printed business stationery is not specifically a sales tool. Although bespoke, branded stationery will always be a great brand reinforcement source, its’ main objective is to represent and portray your business in a positive professional manner whilst fulfilling a necessary business function. Ensure that your stationery contains all the important contact elements for your business. Telephone numbers, company address, email and website addresses, and any social media platform access information. Keep the design clean, relevant, and consistent with any other brand representation (corporate colours, logo etc.) used in your other marketing and advertising materials.
Use of Colour
Carefully consider the use of colour for your business stationery design – whilst bright, vibrant colours may be eye-catching, they can also appear garish and even ‘tacky’ and cheap if not used properly. You should include any company logo in the colour that it appears in every other branded source, but that may be the only colour aspect you need – blacks and greys present a more professional image when used for letterheading and information text appearing on your stationery.
Consider the Quality
The quality of the paper and printing inks you use for your corporate stationery is important. Whilst it may seem a cheaper option to produce your stationery items on lower-quality paper, it is a false saving. Premium paper options with good grades will present a much more professional image of your company and promote a feeling of quality with your customers or clients. You will be judged by the quality of your business stationery. If it presents a professional image then customers will assume that the service or product you are providing will be of equal quality – and vice-versa if the stationery appears cheap and low-grade!
DL Graphics – who are we and how can we help?
When considering your needs for business stationery printing in London you should consult with an established graphic design and print company. High-quality business card, letterhead and compliment slip printing in Central London can be a real asset to your company image and business impact on customers. DL Graphics are a printing service and graphic design company in central London who can help you with all aspects of your business stationery production and provide you with start-up packs with all the relevant stationery items you will need. They provide a wholistic concept to client service. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re looking for a printing service for your business stationary, or are simply looking for inspiration, our printing service and online print shop is the place for you! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.